Wednesday, 03 August 2016 21:07

Partying with Longchamp

The global CEO of Longchamp Jean Cassegrain was in India to visit the recently launched first boutique of the French luxury brand Longchamp, known for its excellent quality of travel bags. It’s a luxe label that the Indian luxury connoisseurs and friends of the brand had been waiting for long.

Jean Cassegrain (CEO, Longchamp), Radha Kapoor at Longchamp launch in New Delhi

And so when Cassegrain visited, a party was in order for Delhi's glitterati who attended the cocktails dressed in their prettiest branded finery. It was hosted by Radha Kapoor, Founder and Director, DOIT Retail Brands and Founder and Executive Director of the Indian School of Design and Innovation (ISDI) who has brought the brand to India. The young and beautiful Radha Kapoor made sure that Delhi's whose who attended the party. Reflective of Longchamp’s distinctive Parisian charm and elegance, mall-goers and guests also enjoyed viewing an installation housing its signature and coveted leather bags at the mall’s central atrium.

Pernia Qureshi; Nida Mahmood at Longchamp launch in New Delhi

Alkesh Tandon, Rakhee Kapoor Tandon, Bindhu Kapoor, Radha Kapoor; Monish Jaisingh, Mandira Wirk at Longchamp launch in New Delhi

Recent years have seen Longchamp grow its global market share and accelerate its program of store openings. This latest store is especially essential in bringing Longchamp to the much sought after Indian market, which is rapidly gaining significance in the world of international luxury and fashion. 

“We are sure that the brand will resonate well with Indian customer, and it will find a welcoming audience. We have created a sophisticated shopping experience, which we believe will be appreciated by everyone visiting the DLF Emporio Mall,  said Longchamp CEO, and grandson of the House’s founder, Jean Cassegrain.

Shivan Bhatiya and Narresh Kukreja; Sonalika Sahay, Suneet Verma, Shabnam Singhal at Longchamp launch in New Delhi

Located at the luxury shopping mall’s first floor, the elegant boutique houses Longchamp’s iconic handbags and luggage collections for discerning men and women. Global best-sellers, such as the Le Pliage® Heritage, Pénélope, Roseau and the beloved Le Pliage® Cuir bags are available in the new boutique, along with a wide assortment of high-end accessories. Among those who attended the beautiful cocktail evening were the city's well-heeled Pernia Quereshi, Suneet Verma,  Shivan and Narresh, AD Singh and Sonalika Sahay amongst others.

AD Singh and Sonalika Sahay; Ashish Dev Kapur, Ravi Bajaj, Suneet Verma at Longchamp launch in New Delhi

 

 

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