Wednesday, 13 April 2016 20:41

Gucci will show a combined fashion show of Men’s and Women’s wear from 2017

If you are used to seeing men’s and women’s fashion show separately, this will come as a disappointment to you as a fan and a keen fashionista of the iconic and leading luxury brand Gucci. In a recent keynote speech at the New York Times International Luxury Conference in Versailles, Marco Bizzarri, President and CEO of Gucci, announced that the brand will unify its women's and men's seasonal fashion shows from 2017, when Creative Director Alessandro Michele will present one collection each season combining his women's wear and men's wear. The first unified show will take place at Gucci's new Milan headquarters at Via Mecenate.

 “It's the way I see the world today. It will not necessarily be an easy path and will certainly present some challenges, but I believe it will give me the chance to move towards a different kind of approach to my story telling," said Alessandro Michele.

 

Gucci also confirmed that it will maintain its  'see now, buy later' schedule, respecting the necessities of the creative and production process in luxury fashion. 

Marco Bizzarri, said: "Moving to one show each season will significantly help to simplify many aspects of our business.  Maintaining two separate, disconnected calendars has been a result of tradition rather than practicality." 

 

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