Tuesday, 30 September 2014 23:19

Celebrating the best of horology

Watch World, the popular horology publication from the Chitralekha Group recently hosted the fifth edition of The Watch World Awards. Held at The Westin, Gurgaon, in presence of luminary guests from a cross-section of the society, the awards saw eclectic watch brands winning commendations across 10 product and 6 market categories. These top brands were adjudged by acclaimed jurists including Antoine Simonin, Neeraj Pandey, Raghavendra Rathore and Adhiraj Singh who unanimously adjudged CARTIER Rotonde de Cartier Astrocalendaire as the ‘Watch of the Year 2014’.

 

President, Chitralekha Group, Mitrajit Bhattacharya with singer Jonita Gandhi; Actress Mughda Godse

The event saw attendance by eclectic timekeeping brands like GIRARD PERREGAUX, BULGARI, IWC, CORUM, BREITLING, SEIKO, GRAHAM, BAUME & MERCIER, CITIZEN, HUBLOT, TITAN amongst others vying for the top awards. The winners in the Marketing categories included SEIKO for their Kolkata Knight Riders IPL Campaign bagging the ‘Best Marketing Campaign in Print’ award and TITAN Edge and XYLYS picking up the award for ‘Best Marketing Campaigns on Television’. BREITLING New Bond Street, London picked the 'Best Boutique’ award, while HUBLOT FIFA 2014 and IWC Mercedes AMG Petronas partnership was adjudicated as the ‘Best Integrated Marketing Campaign’.

In the product category Rotonde de Cartier Astrocalendaire and GIRARD-PERREGAUX Constant Escapement L.M. won the award for the ‘Best Complicated Watch’, and the CORUM Admiral’s Cup AC One 45 Tides won the ‘Sports Watch of the Year’ award. BAUME & MERCIER The Clifton Retrograde Date Watch was adjudged the ‘Watch with Best Design’, BULGARI Octo Tourbillon Finissimo won the ‘Best Concept Watch of the Year’ award and IWC Aquatimer Perpetual Calendar Digital Date-Month was adjudged the ‘Best Limited Edition Watch of the Year’.

At the event, the ‘Jewellery Watch of the Year’ award went to BULGARI Diva, the ‘Best Fashion Watch’for HUBLOT Big Bang Pop Art. The ‘Watch with Most Innovative Material’ was awarded to GRAHAM Chronofighter Oversize Superlight Carbon, the ‘Watch with Highest Utility’ award was presented toCITIZEN Eco-Drive Satellite Wave F100; while CORUM Golden Bridge Dragon bagged the ‘Watch with Artistic Excellence’ award. Also, Mr. Michel Parmigiani was honoured with a special award for his contribution to the watch industry.

The guest list included Director Kabir Khan, actors Mugdha Godse and Shriya Saran, Tibor Kovacs, from Embassy of Hungary, Ashish Kapur, Co-Founder & Managing Director, Yo! China, Dimsum Bros. & The Wine Company, H.E. Lakshyaraj Singh Mewar, The Royal Prince of Mewar/Udaipur and Executive Director of HRH Group, cricketer Shikhar Dhawan amongst others. 

Ms Diana Alipova is awarding sports watch award 2014 to Shikhar Dhawan and Kritika Lalchandani 

 Mitrajit Bhattacharya with Kabir Khan

 

 

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