Wednesday, 20 January 2016 23:40

Go crazy with Gucci S/S 2016 Advertising Campaign

Take a look at Gucci’s interesting new Spring/Summer ad campaign set in an urban setting, artistic yet brutalist. Taking on from its fall/winter 2015-16 campaign, where Gucci began its journey on the streets of Los Angeles, the house travels to Europe, to Berlin creating a dialogue between the campaigns and a continuous narrative threading through each new collection.

Taking inspiration from the visual language and aesthetics of German ‘80s pop culture, the story for 2016 is created in Berlin with the city providing a raw backdrop of rooftops and the warehouse. A palpable decadence is echoed in the designs of clothes and accessories with the picture settings that consist of washroom interiors, well-choreographed scenes of girls together giving you the feeling of intimacy in the powder room in shiny dresses, oversized shades, bellbottoms and well set hair dos. And above all the dreamy, surreal atmosphere at play, epitomized by a shot of a model on a skateboard holding a peacock. Eccentric, weird yet intriguing!

Here’s our wish list from this luxe ad campaign

We’d definitely like the oversized shades, they are so “it”

The very cool backpack

The check bellbottoms

Louis Vuitton Men's Artistic Director Kim Jones steps down

Louis Vuitton Men's Artistic Director Kim Jones steps down

18 January 2018

In an urgent information sent to the media today it was announced Louis Vuitton Men's Artistic Director Kim Jones would be st...

Pocket watch by  IWC Schaffhausen

Pocket watch by IWC Schaffhausen

15 January 2018

For the Salon International de la Haute Horlogerie (SIHH) 2018 watch fair in Geneva IWC is launching is first-ever wristwatch...

Louis Vuitton Spring Summer 2018 for men

Louis Vuitton Spring Summer 2018 for men

13 January 2018

Louis Vuitton Spring Summer 2018 for men is all about the inspiration to travel. Its all about floral shirts, splash of khaki...

Sampaan gives you city's best view

Sampaan gives you city's best view

12 January 2018

It’s a sight to behold the moment you step inside Sampan at The Suryaa, New Delhi. Luxepointindia was invited to listen to th...

Carl F. Bucherer's Classic Manero PowerReserve adds colour to your wrist

Carl F. Bucherer's Classic Manero PowerReserve adds colour to your wrist

10 January 2018

Carl F. Bucherer's Classic Manero PowerReserve has two models in limited editions. Below is the manufacture model with integr...

Inside the uber-luxurious Radisson Blu, MBD Hotel, Noida

Inside the uber-luxurious Radisson Blu, MBD Hotel, Noida

04 January 2018

My personal butler, probably in his early 20s and with a sweet smile is chasing my heels where ever I go. He appears abracada...

DIY your Gucci jacket at their Mumbai Boutique

DIY your Gucci jacket at their Mumbai Boutique

31 December 2017

Fancy styling that Gucci jacket with your own creativity? Walk straight into the brands store and give a free rein to your im...

Luxury weekend at IBNII Coorg

Luxury weekend at IBNII Coorg

28 December 2017

It's about 250 plus km from the Banglore airport and 115 km pristine drive to the Ibnivalavadi Village, Madikeri in Coorg Kar...

Celebrating winter with Spice Route

Celebrating winter with Spice Route

26 December 2017

Celebrating winter at the well-known and one of Delhi's iconic fine dining restaurant Spice Route, Imperial Hotel, is such a...

The Sleek Swan

The Sleek Swan

21 December 2017

BY ARATI THAPA Leonardo Ferragamo talks to us about sailing, making cutting-edge boats, fuelling his passion with the regatta...