Monday, 29 February 2016 22:56

Seventh Generation Phantom will see the end after 2016

Get ready for the new Rolls Royce that will have an all-new architecture and which will under pin every future Rolls-Royce arriving in the market from early 2018.  And purse your lips sadly, for the most loved and the most magnificientPhantom Coupé and Drophead Coupé models will not be renewed in the future. The last of these will be completed this November after which these two magnificent Phantom models will end their lives with a special collection of only 50 highly desirable cars to be called Phantom Zenith Collection.


 The announcement was made by Rolls-Royce Motor Cars CEO, Torsten Mueller-Oetvoes who recently said the current Phantom will enter the last stages of its celebrated production in 2016.

The current seventh generation of Phantom started production in Goodwood over 13 years ago and quickly became the foundation upon which the renaissance of Rolls-Royce Motor Cars was built.

All these beautiful cars are timeless in their appeal, and have been the cornerstone of Rolls-Royce’s bespoke offering to its clients’ sophisticated requirements, allowing them to create individual works of art with their superlative cars. Today, every Phantom that leaves the Home of Rolls-Royce at Goodwood has Bespoke features. ‘Waterspeed’, ‘Aviator’, ‘Metropolitan’, ‘Maharajah’ and ‘Serenity’ are a few of the names of Iconic Bespoke Phantoms which have entered private collections around the world and will live down the years as some of the most beloved Rolls-Royces ever. They are, graceful, powerful, timeless in their appeal, bespoke and represent the pinnacle of super luxury. Rolls-Royce will also build the last Phantom VII limousines this year. Torsten Mueller-Oetvoes said, “I am proud and excited to announce that a new Phantom is on the way – a contemporary and beautiful Phantom enhanced with cutting-edge technologies and design innovations. Any new Phantom is an historic and important moment in automotive history and we are working hard on perfecting the Phantom VIII.”

Even as it prepares to leave the world stage, Phantom VII will continue to set the benchmark for luxury motoring with a number of limited-run collector’s pieces, each of which will be the last of their line. To mark their exit, Rolls-Royce Motor Cars’ Bespoke design department will create the most highly Bespoke examples of each Phantom model to date – Coupé, Drophead Coupé and Limousine. At the same time the craftspeople who build each Rolls-Royce motor car to roll down the line at the Home of Rolls-Royce at Goodwood are already preparing themselves for the painstaking work that will go into these very special final motor cars. The special Phantom Zenith Collection will be the last ever Phantom Coupé and Drophead Coupé models available to commission from Rolls-Royce Motor Cars.


“As the name promises, Phantom Zenith Collection will be the pinnacle; the best of its kind; the highest standard achievable by which everything else is judged,” said Director of Design, Giles Taylor. “It will be the sum of all the best features of Phantom Coupé and Drophead Coupé, with a few surprises added. We expect huge demand for these 50 fine cars as we shall not look upon their like again.” The surprise features will include a Tailgate Hosting Area; laser etched armrests depicting the original launch locations of 100EX in Villa D’Este and 101EX in Geneva; Bespoke instrument dials and a special treatment of the iconic Spirit of Ecstasy figurine. Each customer will also receive a ‘money cannot buy’ portable memento of his or her purchase, whilst the motor cars will be offered to clients in a palate of memorable colour combinations from Rolls-Royce’s history.

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