Friday, 27 February 2015 09:00

Alia Bhatt inaugurates BollyGoods over book launch

Rohit Khilnani with Alia Bhatt and Ajay Mago Rohit Khilnani with Alia Bhatt and Ajay Mago

Bollywood stars reign our minds and our lives are immensely affected by the reel world. The recent inauguration of “BollyGoods” , that focuses on celluloid inspired theme on art, jewellery and fashion only reinforces the deep rooted love and desire for a larger than-life existence.

Reel world met real life at BollyGoods, a two-day affair inspired by celluloid that took place at the verdant lawns of the exclusive Dusit Devrana. For Bollywood fans, the much awaited do showcased a wide range of creations, crafts, lifestyle and designs, inspired and created by those closely associated to the film industry.

The high point of the event was the current Bollywood heartthrob, a spirited and spunky Alia Bhatt, who was there as chief guest to launch the book of of entertainment journalist Rohit Khilnani, interestingly titled “I hate Bollywood”. Alia looked magnificently sophisticated in a navy knee length skirt and a black top showing off her mid riff. She was a sport, witty and simply delightful during the interaction session with Rohit, ready to regale the select audience. Rohit mentioned that the book has already been launched in Mumbai by Amitabh Bachchan.

Day one unveiled the works of scions of leading families from Indian cinemas that interpreted the inherited aesthetics through fashion, decor or jewellery design. Queenie Singh, Dabboo Ratnani , DIVA’NI by Yash Raj Films and KBSH Private Limited, SUKETDHIR, Bhavna Jasra, Garema Nagpal, Parvin Dabas, Joy Mitra, Alpana Gujral, Kukoon, Peppermint Diva, Abhijeet Khanna, Baba Anand, Kanchan Chander,  Sharmistha Dutt were among those who showcased their creations. The closing ceremony of the exposition witnessed an exhibit by celebrity photographer Dabboo Ratnani titled '10 famed faces' on Feb 23rd, 2015.

Alpana Gujral, Anshu Khanna & Promila Jain Bahri ; Sanya Dhir of DIVA'NI

Gareema Nagpal & Jai Madaan ; Bhavna Jasra ; Mr and Mrs. Ajay Mago 

BollyGoods is the brainchild of Promila Jain Bahri, a design addict who has enjoyed prolific innings in the world of aesthetics along with co-founder Anshu Khanna. Bahri wanted to celebrate and share the creativity within the celluloid with the world. "BollyGoods is all about design and lifestyle of the stars. The whole idea is to bring together the hugely talented family of super stars who are accomplished designers in their own stream. People love Bollywood and are hugely affected by their fashion and lifestyle. So that’s what I wanted to share with the discerning fans", she said . Speaking about the platform Anshu Khanna commented that "the most popular lifestyle and culture emerge from reel, to real life and influence the way we live, love or pray. BollyGoods simply captures the magnificence of this design language in a vibrant way".

 

Hastens opens its second store in Delhi

Hastens opens its second store in Delhi

26 May 2018

The Swedish luxury brand Hastens opened up its second store at the MG Road in Delhi yesterday with a launch party. The store...

Splurge in the most iconic luxury hotels of Beverly Hills this summer

Splurge in the most iconic luxury hotels of Beverly Hills this summer

18 May 2018

The Waldorf Astoria Are you planning to really splurge on a high-end luxury holiday, then think Beverly Hills - the classic...

Officine Panerai Boutique in New Delhi

Officine Panerai Boutique in New Delhi

16 May 2018

Officine Panerai, the Florentine luxury watchmaking company has made its presence felt in the Indian watch market for many ye...

Ferrari 812 Superfast, now in Mumbai

Ferrari 812 Superfast, now in Mumbai

15 May 2018

Ferrari masterpiece, 812 Superfast is now available to buy in Mumbai. For those who love speed and the thrill on the road the...

Its all about beaches, water park and shopping at Pattaya

Its all about beaches, water park and shopping at Pattaya

14 May 2018

The second part of my visit to Thailand courtesy the Tourism Authority of Thailand is all about Pattaya is a city on the east...

IN THE LAND OF SMILES

IN THE LAND OF SMILES

10 May 2018

After exploring the hidden towns of Chanthaburi and Rayong at the invitation of Tourism Authority of Thailand, Chitrangada Gu...

Raising the millennial children - Talk at the Oxford Book House

Raising the millennial children - Talk at the Oxford Book House

28 April 2018

Beautiful ladies with substance got together to discuss the most important topic of today - raising the millennial children,...

Ranna Gill showcases her Spring/Summer'18 collection

Ranna Gill showcases her Spring/Summer'18 collection

27 April 2018

Fashion designer Ranna Gill showcased her Spring/Summer '18 collection at her store at the capital's newest mall The Chanakya...

Celebrate Baisakhi with full Punjabi flavour at the Ssence, The Suryaa

Celebrate Baisakhi with full Punjabi flavour at the Ssence, The Suryaa

23 April 2018

Feel the festival of Baisakhi in a lively fair-like ambience at the Ssence, The Suryaa hotel. The Punjabi New Year celebratio...

Lange pays tribute to its founder

Lange pays tribute to its founder

22 April 2018

German luxury watch manufacturer A Lange & Sohne will pay tribute to its founder Walter Lange who started his watch manuf...