Friday, 27 February 2015 09:00

Alia Bhatt inaugurates BollyGoods over book launch

Rohit Khilnani with Alia Bhatt and Ajay Mago Rohit Khilnani with Alia Bhatt and Ajay Mago

Bollywood stars reign our minds and our lives are immensely affected by the reel world. The recent inauguration of “BollyGoods” , that focuses on celluloid inspired theme on art, jewellery and fashion only reinforces the deep rooted love and desire for a larger than-life existence.

Reel world met real life at BollyGoods, a two-day affair inspired by celluloid that took place at the verdant lawns of the exclusive Dusit Devrana. For Bollywood fans, the much awaited do showcased a wide range of creations, crafts, lifestyle and designs, inspired and created by those closely associated to the film industry.

The high point of the event was the current Bollywood heartthrob, a spirited and spunky Alia Bhatt, who was there as chief guest to launch the book of of entertainment journalist Rohit Khilnani, interestingly titled “I hate Bollywood”. Alia looked magnificently sophisticated in a navy knee length skirt and a black top showing off her mid riff. She was a sport, witty and simply delightful during the interaction session with Rohit, ready to regale the select audience. Rohit mentioned that the book has already been launched in Mumbai by Amitabh Bachchan.

Day one unveiled the works of scions of leading families from Indian cinemas that interpreted the inherited aesthetics through fashion, decor or jewellery design. Queenie Singh, Dabboo Ratnani , DIVA’NI by Yash Raj Films and KBSH Private Limited, SUKETDHIR, Bhavna Jasra, Garema Nagpal, Parvin Dabas, Joy Mitra, Alpana Gujral, Kukoon, Peppermint Diva, Abhijeet Khanna, Baba Anand, Kanchan Chander,  Sharmistha Dutt were among those who showcased their creations. The closing ceremony of the exposition witnessed an exhibit by celebrity photographer Dabboo Ratnani titled '10 famed faces' on Feb 23rd, 2015.

Alpana Gujral, Anshu Khanna & Promila Jain Bahri ; Sanya Dhir of DIVA'NI

Gareema Nagpal & Jai Madaan ; Bhavna Jasra ; Mr and Mrs. Ajay Mago 

BollyGoods is the brainchild of Promila Jain Bahri, a design addict who has enjoyed prolific innings in the world of aesthetics along with co-founder Anshu Khanna. Bahri wanted to celebrate and share the creativity within the celluloid with the world. "BollyGoods is all about design and lifestyle of the stars. The whole idea is to bring together the hugely talented family of super stars who are accomplished designers in their own stream. People love Bollywood and are hugely affected by their fashion and lifestyle. So that’s what I wanted to share with the discerning fans", she said . Speaking about the platform Anshu Khanna commented that "the most popular lifestyle and culture emerge from reel, to real life and influence the way we live, love or pray. BollyGoods simply captures the magnificence of this design language in a vibrant way".

 

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