Movie goers are certainly in for a visual treat with the launch of the luxurious PVR Superplex at the Logix City Center at Noida. The Superplex will cater to an audience of 1,544 with a total of  15 screens that includes three luxurious experience in Gold Class, one IMAX screen, one 4 DX screen, nine mainstreams (two screens with Dolby Atmos) and one dedicated screen with special seating arrangements for kids named  Playhouse. It also marks the first IMAX in North India.

At the recent launch of the Logix City Centre and unveiling of the Superplex, Bollywood stars, industry leaders, movers and shakers from the world of business, finance, arts and entertainment made their dazzling presence felt at one of the year’s most glittering events. India’s consummate ‘Action Man’ John Abraham launched the 4DX- a perfect format for action movies from a star who has acted in stellar action hits like Madras Café, and Force. The launch also saw the cast of the uproarious comedy drama ‘Ki and Ka’ present to participate in the celebrations. The film stars Kareena Kapoor, Arjun Kapoor and the director of the movie, R. Balki inaugurated the Gold Class auditorium. A full-day carnival highlighted how Superplex would function on a daily basis. 

Among the most striking auditoriums at Superplex, is the one specially designed for kids-the aptly named Playhouse with bright and colorful seatings. Mascots from the smash hit kid’s movie ‘Kungfu Panda 3’ made their boisterous, energetic presence  at an auditorium that has, among other things, slides for children to whizz along and never- seen before seating arrangements.

Also present at the celebrations were Mr Ajay Bijli, CMD, PVR Ltd, Mr Sanjeev Kumar Bijli, Jt MD, PVR Ltd and Mr Shakti Nath, CMD, Logix Group.

Speaking at the launch, Mr Ajay Bijli, Chairman and Managing Director, PVR Ltd, said, “It is a proud moment for all of us present today at the launch of Superplex.This is the 2.0 version of cinema exhibition industry. With 5 superb formats all at one stop; there is never a dull moment at Superplex. We are excited to give our patrons the most sophisticated movie viewing experience through international formats, most advanced technology and PVR’s hospitality all under one roof.”

Mr Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd, added “Superplex is the perfect solution to ‘will I get a ticket’ syndrome. 15 screens will give our patrons maximum movies, more show options and longer running duration; which means a chance to catch up on movies which were released earlier. All of this is at a great location- Logix City Center- which is a retail paradise of international brands and luxury, all of which that perfectly complements our brand.

We are pleased that Logix Group has shown faith in PVR, and we promise to provide the best of all world formats with in- class infrastructure, unmatched technology and luxurious cinematic experience to our consumers.”

On the launch, Mr Shakti Nath, Chairman and Managing Director, Logix Group, said, “Logix Group is proud to announce the launch of Logix City Center along with the unveiling of PVR Superplex. Spread over 6 acres, City Center has been designed to become India's premier shopping and entertainment hub and a destination in itself.