Monday, 04 March 2013 21:31

Bentley Senses success with the Fragrance collection

Bentley has announced the launch of its first luxury fragrance range for men, which brings together the two world-renowned brands of the master French crystal maker Lalique and the iconic British car company.

The collaboration between Bentley and Art & Fragrance, owner of Lalique, creates the bespoke ‘Lalique for Bentley Crystal Edition’, an impressive crystal flacon with the legendary ‘Flying B’ Bentley mascot. Finely wrought in gleaming crystal, the dynamic styling of its wings epitomises timeless beauty.

The ‘Bentley for Men’ and the high-impact ‘Bentley for Men Intense’ fragrances are created by top French perfumer Nathalie Lorson, from the perfume house Firmenich. She has skilfully transformed the quintessence of the luxury automotive brand Bentley into a superb and unmistakeable fragrance experience. To do so, the finest perfume raw ingredients have been used, including those must-haves for Bentley’s debut fragrance, fine wood and leather notes.

The ‘Intense’ version will take these notes to another level by infusing the rich scent with aromatic African geranium. The bottle design reflects the luxury of the cars with an elegant symmetrical shape, striking appeal and a knurled ring around the top. Both captivating Bentley fragrances will be available at selected perfumeries and department stores from April 2013.

Lindsay Weaver, Director of Licensing at Bentley Motors, said:: “This collaboration has allowed the transposition of Bentley brand core attributes into luxury fragrance.”

“Bentley and Lalique have a similar history. Both companies were founded almost 100 years ago. Both stand for craftsmanship and tradition, but also for luxury, lifestyle and innovation. To create a fragrance together is to capture the essence of our skills and our vision in a bottle,” says Silvio Denz, CEO of Lalique.

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