Luxury multi-brand store Pitaraah recently added another label to its folio. It unveiled the debut couture collection by ‘Rose Room Couture’ at its flagship store in the capital with singer Kanika Kapoor as the muse for the preview. The event was graced by Mr. Sunil Sethi as the Chief Guest.

The preview was attended by the crème de la crème of Delhi including Kalyani Saha, Priya Sachdev, Rohit Bal, Sahil Kochhar, Pushpanjali Chawla, Vikaram Baidyanath, Shabnam Singhal, Vineeta Randhir Singh, Rina Dhaka, Rohit Rajpal, Sujata Assomull, Madhu Verma, Ritu Azad Shatru, and Kavita Bali amongst others.

"Pitaraah is a great platform for us to showcase our collection which is for the women of today who are strong yet poised and feminine.Our collection is all about bold cuts, edgy embroideries and embellishments", said owners of the label Isha and Namrata Rajpal. The identity of the brand lies in its super-feminine and fantastical style that very beautifully breaks the fashion norms. Do check out the collection at Pitaraah, D-32, Defence Colony.

Kanika Kapoor, Rohit Rajpal, Sunil Sethi, Namrata & Isha Rajpal ; Sonali Kapur, Shabnam Singhal & Stutee Dixit

Sujata Assomull and Deepti Verma ; Sunil Sethi and Kalyani Saha