Friday, 22 August 2014 20:58

TI Cycles launches 'Ducati'

The most health and environmental friendly mode of transport, the bicycle, got a stylish luxe makeover with the launch of 'Ducati' by TI Cycles. A part of the Murugappa Group, TI Cycles launched this range of super-premium bicycles designed and manufactured by Europe’s leading bicycle conglomerate CyclEurope Group.

Ducati Bicycles are available both in carbon and alloy frames at Track & Trail retail outlets and key multi brand outlets across cities. Commenting on the launch, Mr. Arun Alagappan, President, TI Cycles of India, said “At TI Cycles, we strongly believe in investing in innovation which makes us adopt the best technologies to meet the preferences and needs of the customers. We are confident Ducati bicycles will infuse fresh dynamism to our commitment to India and the Indian consumers”.

Actor Arya unviels DUCATI with Mr. K R Chandrasekaran, Chief Operating Officer, TI Cycles of India and K C Ramamoorthy, Vice President – International Business, Tube Investments of India

Ducati bicycles have many special features and advanced technologies like light weight Carbon frame with tapered headtube for internal headset, internal cable routing, and press-fit bottom bracket set. These bikes are targeted towards the age group of 25 to 40.

TI Cycles plans to expand its reach of Track and Trail stores up to 50 outlets by 2017 from its present 4 outlets. It has a world class domestic and export manufacturing facility in Chennai. The company is committed in promoting cycling which provides extensive health benefits for the individual and society as a whole.

 

 

 

 

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