Friday, 18 December 2015 09:00

Wrap yourself in Pashma

What's a winter in Delhi without the Pashminas? Find some exclusive ones at the Pashma Global Flagship boutique at the DLF Emporio, luxury mall and have one especially knitted with your own patterns if you desire. Owner Shilu Kumar hosted a special preview of bespoke Pashmina knits at the boutique which were mainly scarves, cardigans, wraps, ponchos and shawls among others to a select few guests.

Starting the Pashma brand in 1999 at a prestigious trade show in Milan, Shilu's vision was to create an Indian brand that harnessed the collaborative works of Indian designers and artisans and present their craftsmanship to a global audience.

Initially, recognized for its fine quality of cashmere and its refreshing trans-seasonal and fantasy driven take on cashmere, the brand developed a following among top department stores and fashion boutiques across the world. It opened its first store at the DLF Emporio followed by a store in Singapore at Changi Airport the iconic Raffles Hotel. It is now retailed through 1800 multi-brand retailers and through its own network of 18 stand-alone stores and has evolved into a lifestyle brand with ready-to-wear collections that include resort and summer collections.

Jai Madaan, Kajoli Sehgal, Liza Verma,  Sonal Jindal, D r.  Gunita Singh,  Parull Mahajan, Jewelery Designer Pawan Sachdeva among others attended the preview.

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