Saturday, 30 May 2015 09:00

BMW India Bridal Fashion Week 2015 bigger and better in its 7th avatar

Mr. Philipp von Sahr, Middle - Sonakshi Sinha, Right - Mr. Vijay Singh at the BMW IBFW announcement press conference Mr. Philipp von Sahr, Middle - Sonakshi Sinha, Right - Mr. Vijay Singh at the BMW IBFW announcement press conference

Get ready to be awed by the elegance of the Indian bridal wear (don't expect anything less with BMW as it title sponsor and Swarovski as its fashion partner)  by India's top designers that includes veterans like J J Valaya, Tarun Tahiliani, Suneet Verma, Abu Jani and Sandeep Khosla, Rina Dhaka, Shantanu and Nikhil Mehra, Ashima and Leena, Gauri Nainika, Anita Dongre, Shane and Falguni and Jyotsna Tiwari as BMW India Bridal Fashion Week raised its dazzling curtains at Delhi's Taj Palace. The curtain raiser was a glamourous affair as all designers marked their presence giving a sneak-peek of the upcoming collection with beautiful models.

Anita Dongre's baby blue bridal attire was beautiful while Rina Dhaka's was glittering gold all the way, Gauri Nainika went grecian and modern with black and white. Jyotsna Tiwari showcased a bridal ensemble that was drapey and contemporary while rest was vintage bridal. The preview was worth experiencing and we can't for the real opulence to start!

Participating designers lined up at the announcement press conference of BMW IBFW 2015

The already successful BMW Indian Bridal Fashion Week comes in a bigger avatar this time around as it travels across seven cities in India. The dates for Delhi are July 15-19. So Mumbai- August 13-17, Hyderabad-September 02-06, Chandigarh- September 23-27, Ahmedabad- October 07-11, Bangalore-October 28-November 1, and Chennai-November 18 -22, get ready to rock and roll with the extravaganza and opulence of the three day explosion of the bridal fashion week.

The star of the day and the face of the BMW India Bridal Fashion Week, Sonakshi Sinha for this edition came riding to the very centre of the stage in the luxurious, sporty and elegant- The New BMW 6 series Grand Coupe launched on the occasion. 

Attired in a beautiful glittering pink Suneet Varma creation, the Bollywood diva spoke effortlessly on the features of the car for as she said to Philipp von Sahr, President, BMW Group present on the occasion to introduce the car, "I am a proud owner of a BMW myself." She also added "I have walked the ramp for multiple shows at BMW India Bridal Fashion Week in the past and I must say I have been in awe of the scale and grandeur of each show and the beautiful designs that are showcased by each designer.

An initiative of Fashion One International founded by Vijay Singh, the India Bridal Fashion Week continues association with BMW India as a Title Sponsor joined by Swarovski as a Fashion Partner. 

Commenting on Swarovski’s association Vivek Ramabhadran, MD, Swarovski Professional Indiasaid, “In India, the art of couture comes alive most vividly in weddings. The collaboration with BMW India Bridal Fashion Week provides us with a platform to highlight the new ingredient brand ‘Crystals from Swarovski’, which is reinforced by the seal of authenticity for our partners and consumers for identification of products using Swarovski crystals.”

Yes Delhi, July promises to be a month to look forward and indulge in a sensational experience of couture fashion and expert artistry with BMW India Bridal Fashion Week 2015.

 

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