Sunday, 09 March 2014 02:00

M Couture set to redefine ethnic fashion

M Couture, India's fashion forward ethnic designer store, recently held a media preview to showcase it’s collection at its newly opened store in East of Kailash, Delhi. The pieces at the store reflect the modernity of the Indian woman through a range of ethnic and fusion wear that is excellent in its design, elegantly tailored and exceptionally finished. 

The preview showcased an array of colours and fresh cuts in Indian and fusion wear. Vibrant neons, peachy pastels, shimmering gold with creams and monochrome tones were to be seen. The store houses ethnic wear with a twist- beautiful pre-draped Saris, evening gowns, fusion kurtis, the classic Anarkalis, all ornamented with funky embroidery and patchworks, glittering swarowskis and sequins. To further enhace the couture experience, the store lets you order customized pieces of the available designs. M Couture has something to offer for everyone. It is a breath of fresh air in contemporary fashion and gives new talented designers a platform to establish themselves.

Currently on showcase at M Couture are the effervescent designs of Gaurav Gupta and the exquisite works of young and upcoming couturiers like Ohaila Khan, Shubhangini Singh, Bhaavya Bhatnagar, Shallabh Mittal, Sonal Kalra Ahuja & Sejal Niravdekar, with many more designers planned ahead. On the occasion of the launch, Mr. Sidhant Keshwani, the man behind M Couture stated, “While our range covers lehengas, anarkalis, gowns and suits, the aesthetic is contemporary, chic and progressive. Every garment is finished with finesse with additional access to our bespoke tailoring and personal styling services – all under one roof.”

Seen at the launch were trendsetters, fashionistas and fashion enthusiasts of the capital including Shaina Chadha Kohli, Bhaavya Bhatnagar, Prateek, Sonal K Ahuja & Shubhangini Singh amongst others.

Store Address: 239 Sant Nagar East Of Kailash New Delhi -110065

Store Timings: 11 a.m. to 8 p.m.

 

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