Thursday, 03 December 2015 09:00

The Burberry Booth

It’s your chance to be featured with the celebrities. Burberry has invited the public to participate in its festive video campaign with the launch of “The Burberry Booth”. Powered by Google, using the latest real-time video stitching technology;  the video booth gives a chance to the public to capture footage of them which will be inserted into a personalised 15 second edit of the fashion campaign of the Burberry Brand.

The booth is located at the brand’s flagship store at 121 Regent Street in London. The attendees will be featured in video along with the brand ambassadors Naomi Campbell, Rosie Huntington-Whitely, James Bay, George Ezra, James Cordon and Julie Walters.

The video will be accompanied by the Burberry Festive Film’s soundtrack, “Cosmic Dance” by T Rex. The participants will be tasked with bouncing on trampoline to emulate the campaign stars. The clips will be instantly sent to the user who can also share and watch the campaign part on YouTube.

Burberry has adopted many new tech platforms such as Snapchat, Apple Music, Periscope, LINE and Kakao to connect with new generation of people. The booth will be available until 24 December, 2015.

 

 

 

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