Sunday, 01 February 2015 09:00

BMW partners with India Art Fair 2015

At the Seventh India Art Fair which concluded recently, BMW India- mobility partner for the event, showcased the all new BMW i8, at the BMW lounge. Leading artists who were part of the prestigious art fair held from January 29th- February 1st, 2015 along with the visiting guest got to experience the most progressive sports car of its time, which will soon make its launch in Mumbai this month. The India Art Fair was held at the NSIC Exhibition Grounds, Okhla, New Delhi.

The current edition of India Art Fair featured a range of 90 Indian and international exhibitors and approximately 1100 artists. New galleries made their debut alongside key returning exhibitors, thought-provoking art projects and curated walks.  

“Cultural communication has been one of the long-standing traditions among BMW Group’s social commitments. For more than 40 years now, BMW has been promoting artistic exchange between cultures, people and within the company. India holds an important place for this commitment. India Art Fair is a perfect platform for artists to showcase their creations and for art connoisseurs and enthusiasts to appreciate it. We are proud to partner this unique art project,” said Philipp von Sahr, President, BMW Group India.

In 1972, three large-scale paintings were created by the artist Gerhard Richter specifically for the foyer of the BMW Group's Munich headquarters. Since then, artists such as Andy Warhol, Roy Lichtenstein, Olafur Eliasson, Jeff Koons, Zubin Metha, Daniel Barenboim and Anna Netrebko have co-operated with BMW. The company has also commissioned famous architects such as Karl Schwanzer, Zaha Hadid and Coop Himmelb(l)au to design important corporate buildings and plants.

 

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