Friday, 19 September 2014 15:23

Cutty Sark comes to India

Kyndal Group, (India’s leading Alcobev Company in the premium spirits segment) and Edrington, (Scotland’s premier producer and distributor of global spirits brands) announced a 50:50 joint venture - Edrington Kyndal India Pvt Ltd - to bottle, market and distribute Cutty Sark blended Scotch whisky in the Indian market. For the first time in the brand’s history, Cutty Sark will be bottled outside of Scotland.

David Pattison, Siddharth Banerji, Glen Gribbon, Pushpanjali Banerji

Mr Glen Gribbon, Director of Blends for Edrington said, “The market for Scotch whisky is growing internationally. We believe that Edrington’s expertise in premium spirits, combined with Kyndal’s strong distribution, creates a great opportunity to make Cutty Sark more accessible to premium consumers in the dynamic and growing Indian market.”

“Cutty Sark is a blend of the best grain whisky and finest malts in the world such as The Macallan and Highland Park. This blend will be imported in bulk from Scotland and Kyndal will use its best-in-class bottling facility at Gemini Distilleries in Goa to bottle, pack and market Cutty Sark”,said Mr Siddharth Banerji, Managing Director, Kyndal Group.

Presented in an exciting new pack, the blend sports a deep amber hue and fresh notes of Vanilla and citrus fruits. It will be available across retail outlets in the key markets of Goa, Delhi, Chandigarh, Rajasthan, Uttar Pradesh, West Bengal, Assam, Meghalaya, Tripura, Puducherry, Odisha, Telangana, Andhra Pradesh and Karnataka from October 2014. An initial bottling has been carried out successfully. 

 

 

 

 

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