Good looking and popular football star Cristiano Ronaldo has joined luxury watchmaker TAG Heuer’s star team of celebrity ambassadors. “TAG Heuer is by far the best at what it does and has been for more than 150 years. It is a great honor to be a part of such a powerful and pioneering legacy”, says Ronaldo.

The brand has always been associated with the highest levels of sports like the 1920 Olympic Game, ski events, Formula One and regatta racing and now football. The reason for this, tells TAG Heuer CEO Stéphane Linder, is that the brand shares the same values as sports- self motivation and discipline, pushing one's limit, never giving up. “Every TAG Heuer creation celebrates intense life in the contemporary arena, and no individual represents this more powerfully than Cristiano. This is the first time we enter the world of football, and it's a perfect fit to do that with Cristiano, opening a new trend and a new way to engage with our fans”, he added.

The star studded list of TAG Heuer’s Brand Ambassadors includes Cameron Diaz, Leonardo DiCaprio and Shah Rukh Khan, WTA tennis champion Maria Sharapova, Formula One World Champion Jenson Button, World Rally Champion Sébastien Ogier and the entire crew of 2013 America’s Cup winner Oracle Team USA.