As a journalist covering lifestyle, I am mostly used to getting information in the luxury decor segment about established international brands entering the Indian market, hence knowing about an Indian luxury furniture brand opening its flagship boutique in Milan, Italy, known for its well-known design heritage and fashion definitely seemed momentous and needed to be informed to our readers. 

It's not every day an Indian luxury furniture brand makes its foray into a market seeped with design history especially with an ambitious €50 Million European expansion plan. So what is this brand - it is Diviana Founded in 2004 by entrepreneur Kapil Chopra from Delhi. The brand started as a modest operation in Gurgaon to a globally luxury powerhouse. Today, it operates with over 900 skilled artisans, state-of-the-art manufacturing factories in India spanning a 20,000 sq.m delivering luxury furniture to discerning clients worldwide.

Championing the spirit of Atmanirbhar Bharat, Diviana sets a new benchmark for Indian luxury by bringing the artistry of Indian craftsmanship and modern design excellence to Milan, redefining what Indian luxury represents in the global market. 

The Milan showroom features the brand's distinctive Sublime and Q collections curated by the brand’s Art Director Marco Corti. With over 250 bespoke designs these collections merge tradition and modernity, reflecting the brand’s commitment to excellence and crafting a bold new narrative for Indian craftsmanship on the international stage.

The showroom in Milan, Italy which is situated in the prestigious Montenapoleone Fashion District in Via Monte di Pieta and spread across 3200 sqft points to India’s growing leadership in global design.

The event was graced by Indian film actor Sonakshi Sinha and her husband actor Zaheer Iqbal, former Indian cricket Mohammad Kaif , Rajiv Makhni, Managing Editor at NDTV and renowned content creator. Joining them were Italian luminaries Paola Navone, the eclectic designer and Founder of Studio Otta; Piero Castiglioni, the renowned Italian architect and lighting designer; Cinzia Pagni, President Industrial Design Association (ADI); Emmanuel Corte, Councilor of the Real Estate Heritage of Milan.