Tuesday, 30 June 2015 09:00

Let your denims do the talking

The Young Star Academy, Chhatarpur witnessed a creative afternoon when bespoke denim brand IML hosted a ‘Make your own jeans’ workshop for selected fashion media of the capital. Luxe Point India too, was at its quirky best and revamped an old pair of denims with a host of available options like embroidery, distressing, patchwork, embellishments, etc. with the help of artists and experts from IML. The brand also hosted a contest for picking out the best remodeled jeans and it just added to the fun of the workshop.

As the evening progressed, the attendees were seen completely involved with their denim design, choosing amongst a wide range of styles and accessories. Various styles and preferences were observed and the results were spectacular.

"I have about a dozen old pairs of jeans which were favourites over the years. I always wished that I could rework them into something exciting and this is how we came up with this workshop. Everybody had fun and we look forward to having more fun with IML," said Mr. Aditya Singhal, CEO, It’s My Life Jeans Co.

It's My Life Jeans Co. is a brand dedicated to creating luxe, handcrafted jeans that holds a special place in your wardrobe. The brand’s executives visit your home, show you the designs, fabrics and accessories, note your preference of style and within 2 weeks hand deliver a bespoke pair of jeans made especially for you. Other than jeans, the brand is also venturing into denim jackets, dresses and ready to wear jeans. Know more on www.IMLjeans.com

 

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