This stunning imagery is a part of Alessandro Michele's Fall Winter 2015 advertising campaign for Gucci. Shot by photographer Glen Luchford, the campaign features models Tessa Charlotte Bruinsma, Tobias Lundh, Lia Pavlova, Sven de Vries.

Alessandro Michele is developing a new lexicon through aesthetic codes which have been contextualized in downtown-urban environments. These settings could be anywhere and everywhere. The freedom to choose who you are, beyond what has already been dictated. The contemporary city as a background: a place of unexpected events, rifts, remnants and amnesias. But above all it is a place for the mingling of reality and desire, testimonies and prophecies, traces of pre-existing worlds and glimmers of worlds in the making: the clues required to create new languages and to envisage new possibilities of existence.

"I wanted to interpret an attitude not a silhouette. Through a perspective that blurs the masculine/feminine divide and champions the youthful energy and natural confidence of today’s urbanites", says Michele.