Well known fashion brand  Ermenegildo Zegna urges you to follow the path of responsible fashion this winter. Catch the classy fashion look of the reputed brand's Couture Fall Winter 2015/16 advertising campaign that draws inspiration from the Eco-leader, concept introduced by Stefano Pilati in his Fall Winter 2015/16 collection. It interprets the symphony of sustainability expressed by the fashion show, organic reflection of the Ermenegildo Zegna Group over generations commitment to social and environmental activities.

The storytelling revolves around the “urban” uniform of the Eco-leader  where the product itself is the undisputed protagonist, alluding to the ‘luxury of choice’ through its plethora of fabrics as the archive Harris Tweed, the Zegna wools, the exclusive Double Century Cashmere, selected for their authenticity and for their “recyclability”.