Sunday, 14 June 2015 09:00

Join in to be responsible with Zegna's Fall Winter 2015/16 campaign

Well known fashion brand  Ermenegildo Zegna urges you to follow the path of responsible fashion this winter. Catch the classy fashion look of the reputed brand's Couture Fall Winter 2015/16 advertising campaign that draws inspiration from the Eco-leader, concept introduced by Stefano Pilati in his Fall Winter 2015/16 collection. It interprets the symphony of sustainability expressed by the fashion show, organic reflection of the Ermenegildo Zegna Group over generations commitment to social and environmental activities.

The storytelling revolves around the “urban” uniform of the Eco-leader  where the product itself is the undisputed protagonist, alluding to the ‘luxury of choice’ through its plethora of fabrics as the archive Harris Tweed, the Zegna wools, the exclusive Double Century Cashmere, selected for their authenticity and for their “recyclability”.

Soil and small green plants always portrayed together with hands are a recurring element in the campaign and reinforce the message of eco-solidarity, expressing a sense of environmental “protection” that is also reflected in the garments.

Featuring a new graphic layout, evolution of the previous campaigns, the images express the modern and conscious aesthetic of the Eco-leader a man respectful of people and the planet.

 

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