Sunday, 02 November 2014 00:08

Absolut Andy Warhol edition

Now you can display your Andy Warhol right on the bar table, and it’s going to be your very own. Absolut’s limited edition bottles transform Andy Warhol original painting onto the shape of the bottle. It’s a beauty you definitely do not want to give a miss.

“With this limited edition, we raise our glasses to honor the partnership between Absolut and Andy Warhol – collaboration that kick-started our longstanding commitment to art and creativity. The original Absolut Warhol painting hangs firmly in a museum but this bottle brings Andy Warhol’s artwork to the world,” says Nodjame Fouad, Director of Storytelling at Absolut.

Andy Warhol became the first artist to create an original artwork for Absolut in 1986 saying, “I love the bottle, I want to do something…” Since then, the Swedish vodka has collaborated with thousands of cutting edge artists and creatives, including Keith Haring, Damien Hirst, Louise Bourgeois, Annie Liebovitz – and more recently Spike Jonze, Swedish House Mafia and Icona Pop.

“The Foundation is delighted to celebrate the launch of the Andy Warhol Edition and proud to announce that a portion of the proceeds will contribute generously to The Foundation’s endowment from which it has distributed nearly $250M in grants supporting contemporary visual arts,” said Michael Hermann of The Andy Warhol Foundation. “While Warhol’s profound influence is uncontained we applaud Absolut for bottling his creativity.”

The Warhol edition is black with blue, pink and yellow details – replicating Andy Warhol’s original Absolut Warhol painting. About four million of these bottles are being distributed globally and will be available in India from November 2014. This is your chance to grab one.

“Andy Warhol was enthralled by the artfulness of the Absolut bottle. He painted it and then he introduced Keith Haring who did the second art ad for Absolut. Warhol infused our brand with creativity, and laid the foundation for our fruitful collaboration with the art world. Revisiting our collaboration with Warhol manifests our belief in creativity and reinforces our commitment to art,” says Fouad.

 

 

 

Zoltan Fejervari's piano recital on a Steinway grand at the Imperial Hotel's Nostalgia 1911 Brasserie

Zoltan Fejervari's piano recital on a Steinway grand at the Imperial Hotel's Nostalgia 1911 Brasserie

16 September 2017

It was a showcase of luxury and a classy evening when the Hungarian pianist Zoltan Fejervari gave a piano recital on a sleek...

Romance in a bottle: Bespoke Perfumes 3003 BC launches in India

Romance in a bottle: Bespoke Perfumes 3003 BC launches in India

10 September 2017

The era of bespoke is the current trend, begin with perfumes which start at Rs 5 lakhs 3003 BC - Bespoke Perfumes, a luxury d...

Glamour and glitz on the ramp at Lakme Fashion Week Winter/Festive 2017

Glamour and glitz on the ramp at Lakme Fashion Week Winter/Festive 2017

21 August 2017

Lakme Fashion Week Winter/Festive 2017held in Mumbai displayed the quirky boldness of designer Manish Arora creations that co...

Lakme Fashion Week- Who showed what

Lakme Fashion Week- Who showed what

19 August 2017

 Here's some interesting showcasing at the ongoing Lakme Fashion Week 2017 that always gives dope trends for the season. The...

Set to shine at the Monaco Yacht Show 2017 - MAZU 38 soft top

Set to shine at the Monaco Yacht Show 2017 - MAZU 38 soft top

08 August 2017

Here's one that’s going to wow you this yachting season. The yacht designed by Halit Yukay from the Mazu Yachts will be showc...

Call of the sea

Call of the sea

05 August 2017

With the yachting season poised to begin soon we take you on a visual round of beautiful luxury yachts and speed boats that w...

A dollop of sun in Monte-Carlo

A dollop of sun in Monte-Carlo

04 August 2017

If you have stayed at the Hôtel de Paris Monte-Carlo then you have tasted history. It opened in 1863 as part of the developme...

Vroom with Volvo V90 Cross Country

Vroom with Volvo V90 Cross Country

25 July 2017

Vroom with the All new Volvo V90 Cross Country - the 2 cars in one, that has the comfort of luxury sedan with the go-anywher...

Rewards of Excellence when brands with history collaborate

Rewards of Excellence when brands with history collaborate

25 July 2017

For a journalist or a media person to pick up straight from the press release and print it as it is, is considered a shame an...

Only watch for your Louis Vuitton trunk case

Only watch for your Louis Vuitton trunk case

25 July 2017

The iconic Louis Vuitton trunk inspires the case for this vibrant watch This vibrant and playful watch by Louis Vuitton - the...