Sunday, 02 November 2014 00:08

Absolut Andy Warhol edition

Now you can display your Andy Warhol right on the bar table, and it’s going to be your very own. Absolut’s limited edition bottles transform Andy Warhol original painting onto the shape of the bottle. It’s a beauty you definitely do not want to give a miss.

“With this limited edition, we raise our glasses to honor the partnership between Absolut and Andy Warhol – collaboration that kick-started our longstanding commitment to art and creativity. The original Absolut Warhol painting hangs firmly in a museum but this bottle brings Andy Warhol’s artwork to the world,” says Nodjame Fouad, Director of Storytelling at Absolut.

Andy Warhol became the first artist to create an original artwork for Absolut in 1986 saying, “I love the bottle, I want to do something…” Since then, the Swedish vodka has collaborated with thousands of cutting edge artists and creatives, including Keith Haring, Damien Hirst, Louise Bourgeois, Annie Liebovitz – and more recently Spike Jonze, Swedish House Mafia and Icona Pop.

“The Foundation is delighted to celebrate the launch of the Andy Warhol Edition and proud to announce that a portion of the proceeds will contribute generously to The Foundation’s endowment from which it has distributed nearly $250M in grants supporting contemporary visual arts,” said Michael Hermann of The Andy Warhol Foundation. “While Warhol’s profound influence is uncontained we applaud Absolut for bottling his creativity.”

The Warhol edition is black with blue, pink and yellow details – replicating Andy Warhol’s original Absolut Warhol painting. About four million of these bottles are being distributed globally and will be available in India from November 2014. This is your chance to grab one.

“Andy Warhol was enthralled by the artfulness of the Absolut bottle. He painted it and then he introduced Keith Haring who did the second art ad for Absolut. Warhol infused our brand with creativity, and laid the foundation for our fruitful collaboration with the art world. Revisiting our collaboration with Warhol manifests our belief in creativity and reinforces our commitment to art,” says Fouad.

 

 

 

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